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Manufacturing
The concept
of "Revenue Streams"
Within manufacturing, the production
of revenue is distributed over many different revenue streams. A
revenue stream is a path through the company that, when completed
brings in money to the company. A revenue stream starts when
a customer places an order and finishes when he pays his bill.
In accounting, we recognize revenue when the order is shipped and
the invoice issued.
Each revenue stream will have
a constraint. Once and order is received it sets in motion a series
of events which, when executed, will bring money from the customer
to the company. The problem becomes more complicated when resources
used to produce output are shared by multiple revenue streams.
The concept
of Time Span versus Process Time
In the world of cost accounting, what
something cost if calculated by adding the cost of the raw material
to the labor, machine rate, and the manufacturing overhead burden
rate. What something will sell for is calculated by taking the cost
and adding a margin to it which is used to cover the Sales General
and Administrative overheads.
The Labor, Machine and Burden rates
are multiplied by the time recorded for the set up time and run
time for each operation. When you sum up the total time it
takes to set up and run each operation you find that it is a relatively
short period of time. However, if you compare that to the
total time span to produce you find a great disparity. For
example, let us say a manufacturer is producing a formed metal part
that requires five manufacturing steps. Each step has a setup
time and a run time. He has to produce 50 pieces. Each operation
has a set up time of 30 minutes and a run time of 60 minutes.
The sum of the process time would be 2.5 hours of set up and 5 hours
of run time for a total of 7.5 hours. In most manufacturing
companies if you tracked the total time to produce, you would find
the time span can be several weeks from start to finish. Let
us say it tracks to be 14 shifts total time span. If it only takes
7.5 hours (roughly one shift) to produce per the sum of process
times, what is it doing for the remaining 13 shifts? It is
sitting and waiting to be worked on. The result is that the recognition
of revenue is delayed for 13 shifts because of time lost waiting
for the part to be worked on.
Being in the manufacturing business,
I have always watched as estimators and schedulers would give customers
8 to 10 week deliveries on parts that had total process times on
only several hours. How could this be? In order to understand
this we began to track the amount of work that would accumulate
in front of each work center. We called this Queue. It was simply
a list of all the jobs that had arrived at that operation and had
not yet been worked on. We totaled the amount of set -up and run
time and arrived at the total number of hours of work that had to
be performed by that work center. In order to make the time span
meaningful we factored that total by the historical efficiency (Total
estimated times divided by the total actual times). In doing this
it would give us a better picture as to the actual time span it
would take to do the work in that work center. If we then summed
the total number of days of queue for all of the work centers in
the revenue stream we would be able to give a prediction as to the
time span through manufacturing for the next part starting the process.
After we added it all up we discovered
something that seemed to contradict what we thought we would find.
What we thought we would find was that the queues would be high
in front of the constraint and low every place else. What we actually
fond was that the queues where high everywhere. How could
this be? According to constraint theory, we could only have one
weak link. But here, we had week links all over the place. Could
we have discovered the method for making all the links equal?
I knew that this was a mathematical impossibility. It took
me awhile to figure it out. I finally realized that I was seeing
Parkinson's Law in the flesh. Parkinson's Law says that "Activity
will rise and fall to meet the available work load".
If you crawled inside the skin of a factory worker you would find
and person who is very aware of their surroundings. They have
watched foreman and managers for years. They have learned
that people who have gotten all their work done get to help someone
else who hasn't. And people who are always jammed up with
work don't laid off when it gets slow. They have also learned that
if they are jammed up with work they are likely to get overtime
when a customer starts complaining about a late shipment and parts
need to be expedited. Anyone who thinks that the foreman runs
the shop is living in denial. The people on the floor have
learned to perform based on the real measures we have imposed on
them.
The formal measures are invalid. What
are the formal measures? Well, for each operation, we develop
a standard or estimated time for set up and run. Then we track how
long it actually took. What are we measuring and what does it say
about performance? Remember our original assumption about
what something cost and what we sell it for? That is what
typically generates the standards. If we measure the performance
of the operator based off the standard then is he performing poorly
if it takes longer to do? Or is the estimator performing poorly
by not estimating correctly the time it will take to do. Or
is the pesky customer having an influence on the estimator because
he wants to pay less, so the estimator shaves the times so that
the price will work? It doesn't take long for the people on the
shop floor to figure out that they can justify their way out of
any variance to standard that comes down the pike. It also doesn't
take long for the foreman to figure out that it is hopeless
to try to hold floor people accountable for the times it takes to
do things.
So what do they all resort to doing.
Well in the absence of a truly meaningful goal, which has to come
with a truly meaningful measure, decisions of each person involved
become based on what is good for them. Remember, when we originally
created the estimate it was based on our goal of making a profit
on this particular order. Now the foreman is making decisions to
keep the salesman off his back because the order is late, the estimator
is making decisions based off of pressure from the customer sales
person about prices, and the people on the floor are making decisions
about what they should do based on making overtime, postponing lousy
jobs hoping someone else might end up doing it, and keeping the
work piled up in front of them so as to not get laid-off when things
slow down.
It is a wonder that manufacturing
can even still exist in this country. It is not surprising
that manufacturing has moved to those areas of the world where the
work force is not only less expensive but the work ethic is better.
That is not to say that the work ethic in this country is bad. It
is just confused and mismanaged beyond belief. Why? Well, it all
goes back to the government. The government collects taxes.
Therefore they have rules by which the taxes are determined.
These rules drive the accounting rules and the accounting rules
are what we use to measure our profitability so we can determine
how much to give to the government and how much to keep. The
fundamental flaw in all of this is that we are measuring how much
profit the company is making and we assume that the same formulas
to determine profit and loss apply just as logically to a specific
order as it does to a company. It does not. Also keep
in mind that the government has a vested interest in you maximizing
your profit so as to maximize its tax. That is why you can spend
$500,000 on a piece of equipment and pay it all out in cash at one
time, but the government says that you can only take 1/15th of its
value against cost of doing business. Or that you still own, even
though you've paid someone for it, all the labor and overhead that
gets buried in your inventory and work in process. You see the problem
that this creates is that while according to accounting practices
you can be making all kinds of profit yet at the same time run out
of cash. And cash is what keeps you in business. And cash
is what you use to pay, bills, taxes, dividends, materials, airline
tickets, and greens fees with.
So
why not measure your business on how well it creates cash as opposed
to how much profit it makes?
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